Social Analytics Applications deliver real time data and actionable insights to help you reach faster, smarter operating decisions. It provides results in seconds for businesses to track user behaviors in real-time and get immediate feedback on what’s working and what isn’t so you can optimize products, features, campaigns, and interactions on the fly.
Get faster insights into the key influences on your K-Factor and virality campaigns, understand what keeps customers engaged, and uncover the levers that can most impact revenues.
- Social Media Analytics
Social Media Analytics can bring insights that help you develop and fine-tune your social media activities, and build stronger bonds with your prospects and clients. Track your brand name, organization, or competition related keywords anywhere on the web-based social media. Measure effectiveness of your social media marketing campaigns by understanding what works and what does not work for your organization.
- Web Marketing Analysis
e-Zest provides customized solutions that address the unique requirements of your website. We provide you with web analytics services that can improve the performance of your site. With a better website, you can experience better conversion and thereby increase your bottom-line. It tracks, collects, measures, reports and analyzes the quantifiable Internet data and helps testing a website’s optimization and marketing initiatives.e-Zest team has a deep understanding of Google Analytics and other real time analytics software. We analyze the user’s behavior and suggest actions for high conversion ratio and returns on investment (ROI). We dig down the data deep enough to know where the users came from, what they were looking for on the site and how they found your site.
Below are few KPIs that are measured as part of Web Analytics solutions:
- User behavior analysis
- Exit page and lost sale analysis
- Increasing accessibility of web pages
- Improved user experience
- Navigation and keywords analysis