C.K. Prahalad’s new book “The New Age of Innovation: Driving Cocreated Value Through Global Networks” is must read for companies envisioning leadership with sustainable business advantage in twenty first century. With worldwide fundamental transformations underway with YouTube, Facebook generation of consumers, it is expected to radically alter the very nature of an enterprise and how it creates value.
N=1 and R= G will be two basic pillars for this transformation:
1. Value is based on unique, personalized experiences of consumers. The focus is on the centrality of the individual. i.e. Sample size of 1(N=1), with one […]