The Re-engineering of product/project

Why would one think of re-engineering of a product/project in the first place or redoing the same stuff again?

What factors really decide that we need to re-engineer the product or site? They would be something as follows:

The functionality is not designed as per the requirement
The designed code is in written in such a way that no up-gradation is possible.
Do we have the bandwidth and budget to do so?

Now what needs to be considered while redoing the old project?

Do we require to redo the entire project/product again or only a part of would be sufficient?

The […]

Preventive Healthcare – Can the model evolve?

We have been hearing a lot of changes in the approach for preventive healthcare segment. With an era of focus only on creation of medical claim products, which pays you once you are ill, preventive healthcare has never rightly evolved. However, the preventive healthcare plan is not an unknown entity for developed countries where people are availing preventive care. In India, we start caring for our health when we cross 40; however research says the age group of 30 to 40 is the group which is becoming more vulnerable as the patterns of work, […]

Assisting startups with non-core Product Management

During the past 14 years of e-Zest, we have built 80+ products. We have interacted and worked with many successful and not so successful Product Managers, and have learned a lot. Here are some of the things product managers do (at a very high level):


Ideate: Ideas and features
Explore: Market analysis and strategy
Business Case: Investment justification


Business requirements: User insights via personal development and customer stories
Define: Product requirements and prototype development


Build: Managing project and testing
Prepare: Sales and marketing plan
Launch: Product launch plan

Now, given that every product manager (or team) is grappling for resources, what is it […]

Unveiling the Mysteries of US Healthcare – Meaningful Use (MU) Stage 1

Ever since it started in January 2011, more than 484,000 eligible professionals, eligible hospitals, and critical access hospitals have actively registered in the Stage 1 of Medicare and Medicaid EHR Incentive Programs as of June 2014 and still counting as the deadline nears. If you have not yet registered for the Meaningful Use stage 1 this might be your last chance to be a part of the healthcare revolution.

How to begin participating in Meaningful Use Stage 1?

The Stage 1 of the Medicare EHR Incentive Program begins by self-assessment. If you find yourself eligible you […]

Unveiling the Mysteries of US Healthcare –Introduction to Meaningful Use (MU)

Do you know what has caused a spike in the rate of adoption of Information Technology in the healthcare industry? Yes, you are right. It’s the HITECH act. This act provides incentives to the providers that demonstrate Meaningful Use of certified EHR technology. And ever since the introduction of this legislature in the US healthcare industry, it has kept the healthcare providers on their toes.

Though I am not going to go through all the details, I will try to set the basics right for you, so that you can explore this concept further without […]