The irreplaceable element for any business success is their customers or users, regardless of their complex consumption patterns. The nexus of digital technologies and social have fundamentally transformed the way user behaves and communicates with the brands.
With the power moving in the hands of today’s tech-savvy customers, organizations are providing personalized experiences both on-line and in-store. These businesses have successfully merged the physical and digital boundaries to create a perfect sequence of experiences called ‘phygital’ experience to bring their customers closer to their brand.
Businesses are exponentially getting disrupted by the impact of such digitization […]