Creating a customer centric email strategy in the collections process
Use of email as a communication channel in the collections process can provide following benefits –
Increate the customer engagement
Reduce the cost of operations/cost of collections
Challenges for collections organization
Retail organizations (Banking, Insurance, Telecommunications, Retail and Utilities etc) are growing rapidly in terms of volume of customers and size of business, and thus increasing the number of accounts getting into collection cycle (delinquency) and rolling into arrears.
Increasing number of collections account are generating additional workload for organizations service channel (call centre, service centres) and more importantly […]