Why Mobile Apps and Digital Marketing are the business match made in heaven?

Businesses today are increasingly leveraging the power of mobile to improve business opportunities. Today Mobile makes up almost 60% of internet usage, it is thus a no-brainer to have a mobile strategy. The dilemma for organizations is where should businesses invest to get more mileage from the money spent?There are an overwhelming number of options for businesses today to leverage digital channels for marketing optimization. From Google Ads, SEO, Content Marketing to Social Media Marketing to many other mediums and channels, there are some great options that are already being tried and tested. However, […]

By |September 29th, 2014|TABit, Technology|0 Comments

TECH DIGEST – Week 38, 2014

Why Hybrid Cloud maybe your best bet?

Public clouds offer significant financial savings to enterprises. However, they come with inherent security and accessibility concerns. Private cloud environments are more powerful, flexible and secure, but they are significantly more expensive. Offering the best of both worlds are hybrid clouds. They offer the cost efficiency and flexibility of the public cloud while being as secure as a private cloud. For instance, a typical hybrid cloud might employ an S3 bucket for archived data but use in-house storage for production data. Hybrid clouds offer distinct benefits to SMEs looking to expand their computing […]

By |September 26th, 2014|Technology|0 Comments

Beyond Websites, Mobile Apps Offer New Customer Connection Opportunities

Over the last one year, there is a massive growth in the amount of time spent on digital platforms including desktop and mobile. According to a latest report, digital time spent is around 1.2 trillion minutes in June 2014 (24% increase over the same month last year) and time spent in mobile apps has jumped over 50% in one year.

Mobile-friendly websites has become almost mandatory for businesses which are serious about their customers and customer relationships. Going beyond providing mobile-optimized websites, you need to start using mobile apps as a new-age medium for reaching […]

By |September 24th, 2014|TABit, Technology|0 Comments

TECH DIGEST – Week 37, 2014

How to design your Cloud Computing strategy

Cloud is a buzzword that just cannot escape any technology conversation nowadays. Most companies have begun to understand it, but do not know where to start. Typically, this happens when the leadership is pushing to embrace cloud without a specific need. The good part is that cloud applications are mature offerings. They are easy to integrate, boast of rich features and deliver the immense value.

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Big Data transforming healthcare for the better

Big Data is transforming the scale and scope of how doctors and insurance companies approach healthcare […]

By |September 19th, 2014|Technology|0 Comments

Enterprise Mobility Spends On the Rise

More and more organizations are embracing mobility solutions that allow employees to remain connected with work while on the go. A recent survey commissioned by Oracle called “The Connected Enterprise: Keeping Pace with Mobile Development” shows a huge increase in the Mobile IT spend of organizations. According to this survey, mobile related IT expenses are set to increase by almost 50% over the next two years to make way for the enterprise of the future. Even though mobility has been on the radar of enterprises for a while now and the rapid rise of mobile […]

By |September 19th, 2014|TABit, Technology|0 Comments