TECH DIGEST – Week 50, 2014

Sun Shining Bright for Cloud Computing

Cloud is used to some degree by close to 90% of businesses and has become the new standard for application development. It provides elastically scalable, self-service computing which enables the development of external and internal applications on top of this platform. While Amazon Web Services (AWS) is the biggest player in the market, other companies such as Microsoft, IBM are also in the race. These big players will only help accelerate innovation and enterprise adoption.

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How Big Data is transforming the Music Industry

After years of declining music sales […]

By |December 19th, 2014|Technology|0 Comments

TECH DIGEST – Week 49, 2014

Cloud Computing to Pick Up Pace in the Future: Google

Technology giant Google has predicted that the best days for Cloud Computing lie ahead. The pace at which organizations are moving to the cloud is picking up and the prices of these services are expected to drop in the future. The adoption curve is accelerating and its coming from a variety of companies. Cloud is bigger than any other market in the world. Google is seeking growth beyond its advertising business and is relying heavily on the cloud.

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How Big Data will Shape Marketing […]

By |December 12th, 2014|Technology|0 Comments

TECH DIGEST – Week 48, 2014

Cloud Computing in Education

Cloud computing is transforming the way enterprises run their business. Atleast, 90% of the organizations are using some form of cloud-based application. Cloud offers some great benefits for enterprises such as reduced infrastructure and IT costs, increased accessibility, collaboration and flexibility in customization of products. These benefits of cloud computing are greatly impacting the education sector, both in traditional classrooms as well as online courses.

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Europe increasingly adopting Big Data

Things are changing fast in the European technology landscape. Big Data is now becoming a huge commercial action point for European […]

By |December 5th, 2014|Technology|0 Comments

TECH DIGEST – Week 47, 2014

Cloud Computing will lead IT spending in the future

A Computerworld 2015 forecast has predicted that the IT spending for Cloud Computing will increase by 42% in 2015. Today, cloud computing initiatives are one of the major tasks driven by IT departments around the world. This technology is expected to cause most disruption in the future. The disruption will mainly happen through improved services and new revenue streams.

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PMO employing Big Data techniques to drive action

The Prime Minister’s Office (PMO) in India is the latest to hop on the Big Data bandwagon. The office […]

By |November 28th, 2014|Technology|0 Comments

How Marketers Can Leverage the Age of Mobile

With the proliferation of mobile devices, the consumers of today are always connected and know exactly what they want and how they want it. Marketers thus need to understand and capitalize on the huge opportunity that they are getting with billions across the globe adopting smartphones and making mobility it the new reality of life. In fact, in order to stay relevant, marketers need to identify how to ‘effectively’ market to these mobile consumers and profit from them. What marketers today cannot afford to ignore is that the traditional sales funnel is fast becoming […]