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How Marketers Can Leverage the Age of Mobile

With the proliferation of mobile devices, the consumers of today are always connected and know exactly what they want and how they want it. Marketers thus need to understand and capitalize on the huge opportunity that they are getting with billions across the globe adopting smartphones and making mobility it the new reality of life. In fact, in order to stay relevant, marketers need to identify how to ‘effectively’ market to these mobile consumers and profit from them. What marketers today cannot afford to ignore is that the traditional sales funnel is fast becoming […]

Saving Lives, Growing Smiles

After the visit to an institution for special children on Children’s Day, e-Zestians rallied together for a noble cause yet again. This time round e-Zest members participated in large numbers at a blood donation camp organized in the office in association with Jehangir Hospital, Pune and Apollo Munich Health insurance Company on November 26, 2014.

Part of e-Zest’s CSR initiatives, this blood camp was organized at the Kothrud office of e-Zest. Team members spanning across different departments all made sure that they participated in the event with enthusiasm making it a grand success.

Team members who […]

By |November 27th, 2014|News & Events|0 Comments

e-Zest achieves ISO 27001:2013 certification

e-Zest, a global IT services company, has recently added another feather in its cap. In what is a fitting recognition of its systems, processes and focus on excellence, e-Zest has achieved the ISO 27001:2013 certified organization.

ISO 27001:2013 is an information security standard which helps organizations improve their systems from different perspectives. It contains 114 controls, which when implemented, ensure that organizations have tight policies, systems, and procedures to maintain and enhance information security.

Security of information is of paramount importance nowadays, especially in the light of recent breaches such as the iCloud hacking scandal. In […]

By |November 25th, 2014|News & Events|0 Comments

If I say NO to the work allotted, what will be repercussions?

One of my mentees, very reluctantly, asked me this question recently and requested for help.

On further enquiry, he explained that he is at the middle point of his career. He takes care that his reputation or perception in the minds of his superiors and peers is not negatively affected which may hinder his future progress. On the other hand, he feels stressed and over-worked due to constant work pressure which is disturbing his work-life balance. His family is considerate and supportive but not very happy with the current situation. He has also started developing […]

TECH DIGEST – Week 46, 2014

Cloud Computing provides an edge over competition

Embracing the cloud has helped companies stay ahead of rivals and maximize the new business models that have emerged due to the digital revolution. Cloud has enabled companies to become more efficient and adaptable while accelerating time to value and an innovation platform. Cloud has disrupted many industries. New enterprises are using the cloud to quickly start operations, scale-up and increase their geographic reach.

Read more: http://goo.gl/UzsNvS

The Big Opportunity for Healthcare in Big Data

Thanks to the fast moving field of data analysis, we are able to know more deeply […]

By |November 21st, 2014|Technology|0 Comments