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Assisting startups with non-core Product Management

During the past 14 years of e-Zest, we have built 80+ products. We have interacted and worked with many successful and not so successful Product Managers, and have learned a lot. Here are some of the things product managers do (at a very high level):

 Innovate

Ideate: Ideas and features
Explore: Market analysis and strategy
Business Case: Investment justification

Design

Business requirements: User insights via personal development and customer stories
Define: Product requirements and prototype development

Implement

Build: Managing project and testing
Prepare: Sales and marketing plan
Launch: Product launch plan

Now, given that every product manager (or team) is grappling for resources, what is it […]

Unveiling the Mysteries of US Healthcare – Meaningful Use (MU) Stage 1

Ever since it started in January 2011, more than 484,000 eligible professionals, eligible hospitals, and critical access hospitals have actively registered in the Stage 1 of Medicare and Medicaid EHR Incentive Programs as of June 2014 and still counting as the deadline nears. If you have not yet registered for the Meaningful Use stage 1 this might be your last chance to be a part of the healthcare revolution.

How to begin participating in Meaningful Use Stage 1?

The Stage 1 of the Medicare EHR Incentive Program begins by self-assessment. If you find yourself eligible you […]

Unveiling the Mysteries of US Healthcare –Introduction to Meaningful Use (MU)

Do you know what has caused a spike in the rate of adoption of Information Technology in the healthcare industry? Yes, you are right. It’s the HITECH act. This act provides incentives to the providers that demonstrate Meaningful Use of certified EHR technology. And ever since the introduction of this legislature in the US healthcare industry, it has kept the healthcare providers on their toes.

Though I am not going to go through all the details, I will try to set the basics right for you, so that you can explore this concept further without […]

Magnanimous Talent, Unlimited Fun- Philia 2014

Colours dazzled as the lights and shadows played hide and seek in between earth-shaking performances. e-Zest’s much awaited cultural extravaganza- ‘Philia 2014’rang in innumerable moments of joy and excitement, marked with resplendent talent on September 13 at Hyatt Regency this year! The euphoria was evident right from the huge number of audience present and expectedly it didn’t let anyone down for even a single moment. Rhythms soared, feet tapped as there was unlimited talent flowing one after the other.

Philia, keeping up with its tradition of bringing together the entire staff of e-Zest along with […]

By |September 16th, 2014|News & Events|0 Comments

Luxury retailers taps mobile

The digital revolution, the rise of the smartphone and other mobile devices have been paralleled by a steady rise in the demand of luxury goods. This rise has opened up the luxury market to a huge pool of potential customers who are waiting for an opportunity to pick up the trendiest merchandise from their favorite retailer without worrying about geographical boundaries.  Luxury retail thus can no longer afford to exist in isolation and has had to embrace e-commerce. However, can a web presence be enough to tap this wide market? Real time consumer demands for […]

By |September 15th, 2014|TABit, Technology|0 Comments