Guide to Usability Testing

Usability testing involves checking the ease with which an end user can understand a product. It ensures that the end user of the app will get the experience the app is designed to deliver.

In usability testing, you confirm the effectiveness, efficiency and satisfaction with which specified users achieve defined goals in particular environments.  It is an extremely effective way of helping you understand the steps you can take to improve the user’s app experience and development focus.

In the first step, you find out about the objectives and targeted audience for the application. Then comes […]

Technologynews making the rounds-Week 40, 2015

Microsoft Azure beating AWS and Google Cloud Platform in India

Microsoft is the first big cloud to begin operations in India. The news was revealed at Microsoft’s Azurecon, a virtual conference related to Azure. Azure is the tech giant’s hyperscale cloud platform which gives consumers unlimited computing capabilities. Microsoft Azure is growing fast and moving towards the $7 billion mark this year.

Read more:

Self-ServiceBig Data – The next big thing?

Adoption of Hadoop has been limited because the program was not designed for speed, security and ease of use for end users. An online analytics processing […]

Delivery management – it’s my baby, quite literally!

The recently gained motherhood has taught me heaps of management lessons that I think any course or certification wouldn’t provide. I also happened to read a post by Jennifer (Zankan) Berson where she explains why moms make kick-ass entrepreneurs & employees. I thought these ‘mom-skills’ would help a lot and can be adopted for better outcomes while delivering IT projects.

Here are examples of some of the important project management knowledge areas and my thoughts of managing them in a ‘mom-style’.

Communication management:

We understand the power of communication and start talking to our babies well before […]

Google makes all the right moves at the Nexus event

The Nexus event has excited all the Android fan boys (including me) for the right reasons. While the two new Nexus phones – Nexus 5X and Nexus 6P – were the highlight of the event, the event was the real coming of age of the Android ecosystem. More than ever before, the slew of Android devices – phones, tablets, TV and even speakers gel together wonderfully creating the ‘ultimate Android experience’. The company will hope that this pushes the sales of all the other Android devices along with their premium phones.

Let’s look at the […]

Evolving role of a marketer

Marketers have existed right since the days of barter trade exchange. This was a period when you didn’t have to promote your goods or services or prepare a marketing strategy and plan like we do today. The objective was simple – to exchange what you had with what you wanted i.e. to sell.

While the ultimate objective hasn’t changed, the role has undergone a sea transformation. You are not only exchanging goods or services with people in your vicinity but selling it to people across continents. You have newer mediums to reach out to these […]