Why Mobile Apps and Digital Marketing are the business match made in heaven?

Businesses today are increasingly leveraging the power of mobile to improve business opportunities. Today Mobile makes up almost 60% of internet usage, it is thus a no-brainer to have a mobile strategy. The dilemma for organizations is where should businesses invest to get more mileage from the money spent?There are an overwhelming number of options for businesses today to leverage digital channels for marketing optimization. From Google Ads, SEO, Content Marketing to Social Media Marketing to many other mediums and channels, there are some great options that are already being tried and tested. However, […]

By |September 29th, 2014|TABit, Technology|0 Comments

TECH DIGEST – Week 38, 2014

Why Hybrid Cloud maybe your best bet?

Public clouds offer significant financial savings to enterprises. However, they come with inherent security and accessibility concerns. Private cloud environments are more powerful, flexible and secure, but they are significantly more expensive. Offering the best of both worlds are hybrid clouds. They offer the cost efficiency and flexibility of the public cloud while being as secure as a private cloud. For instance, a typical hybrid cloud might employ an S3 bucket for archived data but use in-house storage for production data. Hybrid clouds offer distinct benefits to SMEs looking to expand their computing […]

By |September 26th, 2014|Technology|0 Comments

Knowledge Management – A growth catalyst

Information is the key driver of growth in every business. Every techie is aware of the definition of information, yet the significance of the concept is forgotten far long. Businesses are busy grooming the core business activities and trying to expand their core capabilities. There’s hardly anyone who is thinking about the drivers of growth assuming the supporting functions as non-productive.

Though the companies have now started identifying the intrinsic meaning of the word, yet few are able to crystallize upon it. The core of the word information lies in the timely availability of the […]

Introduction to Git – Part IV

Here’s the fourth post in a series of Git posts intended to help programmers understand Git. These posts are primarily targeted towards Windows using CVS for programmers to help them move to Git for versioning. The previous two posts covered the following:

Setting up Git on a Windows machine and creating the first local repository.

Creating a bare repository and sharing files with users.

Creating branches, merging branches and resolving the conflicts that may occur.

As promised in the earlier post we are going to discuss about identifying a deviation, fast-forward merges and a little tip on […]

By |September 25th, 2014|Technology|0 Comments

Wearables- I Do, Do I?

Wearables are undoubtedly here to stay. After having made a big splash already over the year, this technology is growing each day in terms of its innovative efficacy and limitless possibilities. Unstoppable and absolutely in vogue with the generation of high end technology users, wearables are rather on their way to creating history.

Already being quoted as the ‘bleeding edge technology’, there is much to look forward to in terms of newness, convenience, staying ahead of the league- all bundled into one gadget. This exciting phase in the virtual world sees 2014 as yet another […]