Microsoft Surface Technology in Retail Baking and Insurance Domain

Microsoft Surface is a multi-touch computer that responds to natural hand gestures and real-world objects, helping people interact with digital content in a simple and intuitive way. With a large, horizontal user interface, Surface offers a unique gathering place where multiple users can collaboratively and simultaneously interact with data and each other.

Microsoft Surface has four key capabilities:

• Direct interaction. Users can grab digital information with their hands and interact with content on-screen by touch and gesture – without using a mouse or keyboard.
• Multi-user experience. The large, horizontal, 30 inch display makes it easy for several people to gather and interact together with Microsoft Surface - providing a collaborative, face-to-face computing experience.
• Multi-touch. Microsoft Surface responds to many points of contact simultaneously - not just from one finger, as with a typical touch screen, but from dozens of contact points at once.
• Object recognition. Users can place physical objects on the screen to trigger different types of digital responses – providing for a multitude of applications and the transfer of digital content to mobile devices.

Microsoft Surface can bring the new light to the complex ‘customer solicitation’ process in the entire customer acquisition cycle, in retail banking and insurance industry. It can change the way customers learn, service and make decisions about the product. The way content is delivered in collaborative and explorative way, it can create the whole new positive perceptions about your product. Imagine you are sitting across you banking relationships manager or insurance advisor, browsing through product information, discussing various financial scenarios in a participative way, product comparisons. This technology has potential to revolutionize the entire customer experience.

I have often seen confused faces of customers during solicitation process. More often than not they are pretending to be understood, to be with you, but usually they are lost. I hope this technology brings new light for retail banking and insurance industry.