This article explains and analyzes two fundamental business scenarios of how data and predictive analytics are used to drive business performance.
First! What Is Predictive Analytics?
Data that predicts the future is typically perceived to have come from a newfound channel of metrics, but the data is closer to you than you think. It’s not about finding new raw data, but using the existing data differently. With such large data sets coming in from various sources, organizations can very easily identify common patterns and build new data models. This enables them to predict future actions instead […]